There has been a huge growth in the delivery of goods and services through digital channels. With new channels and new business models, it’s important to ensure that customers get an integrated end-to-end experience.

Digital product management is a key enabler for this type of success. This panel session covered a range of broad areas, including:

✔️ What product management is, and why “digital” (and the digitalisation of products themselves) are important aspects

✔️ The difference between product management and project management

✔️ The skills that practitioners will need to deploy throughout the digital product lifecycle

✔️ Tools, techniques and ideas that are relevant within a digital product management context

✔️ … and much, much more!