Panel session with Myriam Baecke, Ryan Folster, Steven Hubau & Anna Kochanowska.

Increasingly, organisations are focussing on delivering beneficial customer-centric change quickly. Product ownership and management are firmly in the spotlight, yet there can be differing opinions over what these terms actually mean.

If you’ve ever wondered the difference between “product-led” and “project-led’ change, and if you’re curious as to where business analysis fits in, this is the session for you!

In this interactive panel session, we’ll hear the perspectives of a panel of experts and leading practitioners. During the session you’ll hear about:

– The difference between “project-led” and “product-led” change, and why it matters

– The role business analysis plays in different change lifecycles

– How all of this fits with agile and agility