Product ownership and product management are becoming increasingly hot topics within organisations. Yet the two terms are often confused, and there can be real uncertainty over how business analysis (and BAs) should fit into the picture.

This interactive and conversational webinar you’ll hear

✔ Why the definition of “product” is an important starting point that is too often overlooked
✔ The difference between Product Ownership and Product Management and how business analysis fits in
✔ Which tools and techniques will be relevant
… plus a lot more

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