Have you ever met a stakeholder that doesn’t see the value of business analysis? Or perhaps you find that some stakeholders don’t want to engage you early enough, or don’t understand the value that a BA can bring to a project? If so, this is the webinar for you! In this webinar, we’ll face the uncomfortable (but important) reality that business analysis, on its own, does not deliver any value. However, when done well, it can greatly influence how an organisation defines, creates, and measures value. In this session, you will hear:

✔ How good business analysis can increase the value that is realised

✔ The complex relationship that exists between business analysis & value

✔ Techniques for tracking value

✔ … and much more!


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